The 100 Mile Challenge lunch was held as part of the Crave Sydney International Food Festival in October 2011.
We created a website to give ticket holders a glimpse into the five competing regions – outlining how each region was going to approach the day, who they had selected for their team and a listing of where consumers can find specialty food and wine producers within each region.
The build up to the event was intensified thanks to a blog function, whereby each region regularly gave a sneak peak into how they were preparing for the big day.
