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Crave 100 Mile challenge brand

The 100 Mile brand has been around for a number of years, however, once the event was invited to be part of The 2011 Sydney Crave International Food Festival it was time for a rebrand. Without wanting to destroy the logos heritage, we updated the road design by replacing the realistic RTA looking signage with a softer illustrated version. We also included in the mark a set of cutlery to ensure the event was clearly linked to food. In addition to the logo, we also designed posters, a letterhead, a style guide and a comprehensive website.

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Client: Customs House

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